Book of Advertising
In Search of Job #1
When I was set to become an official college graduate, many years ago, I tried to begin my creative career at the hippest shop in town. I knew my actual portfolio wasn’t all that good. It couldn’t compete with the other portfolios coming out of design schools and ad centers. Hence, I tried to double down on the one thing I thought I had going for me: weirdness.
I had just finished reading Gould’s Book of Fish by Richard Flanagan. So I went with a fish theme. That’s really the only reason. The book itself was printed in many different ink colors that aligned with the story told. It was brilliant.
Around this time I was also a big fan of the writing of David Foster Wallace. If he was trying to get a job at a hip creative shop, I’m certain he would’ve tried to do it in the same way I was: with charm, wit, and irreverence.
I loved McSweeney’s, too. I tried to get on McSweeney’s Internet Tendency of few times over the years. Alas, not meant to be a writer. More a designer who talks shit.
Anti-formulae? I guess I never was meant to be a conformist.
Recently found in the basement in a box clearly marked: THIS BOX IS TRASH please throw out.
2002: Brand, Self-Initiated Project
More Self-Initiated Projects:
