Safe Secure Certified

Facts are facts: Your vote is safe. It’s secure. And it’s certified.

 
 

Security is at the heart of Nebraska’s elections. Our state has time-tested measures in place to ensure security in all phases of the election process, from registration all the way through to certification.

In fact, Nebraska’s elections are a national model for efficiency, accuracy, and security. Our election officials are sworn to uphold their integrity, and they take the utmost care to keep voter information, registrations, and ballots safe.

This voter education campaign is a response to any and all Big Lie nonsense. It’s pro-democracy, pro-voter, and pro-Nebraska.

 
 
 
 

We worked with the Civic Nebraska team to create a simple and direct campaign to combat voter misinformation work being done in the state of Nebraska. Safe Secure Certified highlights the safeguards, protections, and security in our current election system.

For the core slogan, it doesn’t get any clearer. Facts are facts: your vote is safe, it’s secure, and it’s certified.

The campaign was designed around an easy-to-read logotype. Red, blue, and purple colors to speak to the diversity of Nebraska voters; left, right, and independent. Commonly understood icons were integrated into the core design to make for a clean and concise brand package.

The brand was then worked into other visuals, from studio photography to stock imagery of several Nebraska landscapes.

Support Civic Nebraska’s work to keep our elections safe, secure, and certified:

 
 
 
 

2022: Campaign, Brand, Social


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