Tri-Faith

A brand extension designed to inspire the celebration of our differences.

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Tri-Faith Initiative fosters empathy, invites understanding, and advances common action between people of diverse faiths through the shared efforts of intentionally co-located congregations of the Jewish, Christian, and Muslim faiths and an interfaith center on one campus.

The organization came to us with a logo and simple brand. We took what was working and built on it, moving through a design process to establish the next level of the brand and website more reflective of the mission behind their daily work.

We executed the updated brand across a variety of print and digital needs, include the new website. With more sophisticated typography, expanded color palette, illustration package, and photography treatments, Tri-Faith as a brand is a lot more vibrant these days. And the portraits taken of members of each congregation help to emphasize that while the buildings are magnificent, it’s the people who make this organization special.

 
 
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Collaborators
Justin Kemerling: Direction + Design
Nicholas Burroughs: Illustration
Adam Casey: Photography
Ervin & Smith: Web Development

2019–2021: Brand, Community, Photography, Print, Web


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