Tony Vargas is the real deal. When he asked us to help him relaunch his campaign for state senate, we were all in.

Tony needed a new brand and a new website made for the moment. Sure, he’d won once on his hard work and organizing talent. But in this moment, at this time, with all that’s on the line, it’s about more than winning an individual race. It’s about the vision you put out there and how you’re willing to contribute to the collective push. Not just for a better legislative district, but for a better city, a better state, and ultimately a better region.

What Tony wanted was a rallying cry for his race, for his cause. As he stands up for working families and works tirelessly to protect the American Dream, he wanted to make sure his vision was being captured. And how he put himself out there, from his yard signs to his digital graphics, was all locked in.

Of course, this is a small race without a huge budget. But doing what we do, we knew exactly what to deliver and how to make it happen, from bold new logo to fully custom website.

As with the candidate branding and web design we did for Megan Hunt’s campaign, what we did for Tony is exactly and entirely what candidates need to do when it comes to their branding and web presence.

A candidate in today’s political arena, especially one fighting for a bold progressive future, needs a modern brand. One that’s professional, polished, and put together with an expert’s eye. It doesn’t have to be really expensive either. If the candidate has vision and is able to let designers do what designers do, big things can happen.

Tony pushed us. We pushed ourselves. And ultimately, the new brand for Tony Vargas for Legislature is a perfect example of what we think candidate branding should be in today’s political arena. It can take a punch, and most certainly, it can throw one.