What do you have to lose?

When presented with this question in 2016, possibly the most important election of our lifetimes, America answered one way. In 2020, after four years of answers, will our answer be any different?

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Let’s take a hard look at what we have lost in the Trump presidency:

  • 100,000+ American lives (May 2020)

  • 40+ million jobs (May 2020)

  • The ability to leave our homes

  • Sending our kids to school

  • Weddings and funerals

  • All concerts and live events

  • Getting a drink in a crowded bar

  • Going to a restaurant

  • Going to the movies

  • Sports

  • Hugs

  • European vacations

  • 150,000+ American lives (July 2020)

  • College Football Saturdays

  • Thanksgiving (most likely)

  • 225,000+ American lives (October 2020)

  • 400,000+ American lives (January 2021)

 
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These things are not inconsequential. These things matter greatly when we think about the very core of what America is. Some of these things are gone forever. Others will come back, but they’ll be different. Forever altered.

So yes, in fact, we have lost quite a bit in the presidency of Donald J. Trump. And it’s well past time we began to tally up those loses as we collectively seek to answer the all important question:

Are you better off than you were four years ago?

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2020: Campaign, Brand, Social


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