Win the Era
Branding update and website for the new PAC from Mayor Pete Buttigieg.
In the fight for what comes next
Even before the COVID-19 pandemic, America was in a period of tremendous upheaval. And the more we visualize what comes next, the clearer it becomes that the future won’t look like the past. Nor should it.
So many unsustainable features of our old status quo were both exposed and exploited by this crisis: the disempowerment of workers; the racial disparities in health care access; poor coordination with other countries and international bodies; the reduction of believing in science to a matter of political preference.
Working with Mayor Pete’s internal team, we helped them transition their digital presence from presidential campaign to what comes next. For this PAC, we designed the website to carry on the visual aesthetic of the campaign and allow for a new focus on Pete’s vision. With his brand of politics and candidate endorsements, the work continues to advance the mission of a better, more sustainable future.
A collaboration with Lucas Fleischer and Blueshift Tech.
2020: Brand, Web
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