This is an idea that has been worked on here and there for about a year and half. In practice, there have been two volumes and the core of what ROTATOR could be aligns well with our new coworking space. So now seems a fairly appropriate time to send it out into the world as a real life thing in some sort of official capacity. The matter-of-fact, slightly punk rock version has been published on Medium with a dedicated website coming your way in the next couple months. Being a designer in these modern times, I see it as a natural evolution of a career that ultimately just wants to make interesting things with interesting people.
Three powerful, little words
The “I Voted Today” project is an Action Backed collaboration. We brought in Uphill Downhill to do the animation and have been sharing far and wide to get people excited about voting in the upcoming midterms. We just published the story behind the project on Medium.
Philosophically, with our design and development work, we want to move forward issues and causes important to the world changes out there. We want to create small, design-centric projects that are engaging and concise. No bloated features that are hardly ever used. No forced conformity. No huge amounts of text, text and more text. No “old Internet” distraction, clutter or unrelated sliding messages.
We believe in focused design, beautiful content, fast performance and connected experiences meant to build momentum. This was the driving force behind the creation of “I Voted Today.” After launch, we can confidently say this project represents those views. Now let’s break things down.
Four Years Is Not A Sprint
In my independent design practice, working with a particular type of client has been an integral part of my success. Coming up on my four year anniversary since leaving the comfortable agency life, let me take a moment to reflect on that particular type of client relationship—the startup.
When It’s “Jump”
It started when I realized I had missed out on a great collaboration opportunity because I was too focused on a project I didn’t enjoy. In this particular case, it was whether or not to join a coworking space where two fellows I greatly admire were officing.
Make It Smaller
We’ve all heard it. A client just asked you to “make the logo bigger.” Or maybe you were the person doing the asking. But I think we all know deep down it’s not about that. If it were, the designer’s job would be a hell of a lot easier. Just plop the logo down on the page, increase size 200%, then print. Done and done.
