The poster needs to be arresting. Within a split second of you passing it on the street, it needs to stop you in your tracks. And stick with you. That’s how it serves its purpose. While it tinkers with your brain, pulling strings and activating signals, it allows magic to happen in how you think about things. It changes, or reinforces, your worldview. It’s that powerful, when done correctly.
JKDC
DESIGN + ACTIVISM + COLLABORATION
