People seem to care more about political branding these days. Women running are breaking the rules. Graphic design experts are critiquing the Democratic field. Under Consideration is all over that Boot-Edge-Edge brand. From the Obama ‘O’ to the Hillary ‘H,’ politicians investing in their brand has been with us for the last few cycles. But all the buzz and noise and fervor around 2020 makes the branding this time around seem even more important.
Sure, you’re a candidate with a platform and policy ideas, but what’s your logo look like?
