Strengths, Weaknesses, Opportunities, Threats

We’re getting ready for our 2nd session this afternoon with the community leaders of Schuyler. In our first session, Katie and I got the lay of the land. Through a SWOT analysis we established a solid foundation and got everything out on the table as we begin to work together toward a Schuyler Media Network. We met some great people who hold a variety of positions with the city, the school system, the community college, the bank, and the cable television distributor. Overall, we learned a lot about what makes this small, rural community great and what challenges it faces. Of all the post-its, the strengths were by far the most numerous, with population diversity seen as a great asset to be embraced.

From SWOT, we’re now moving into visioning. Katie and I will be facilitating this next session in hopes of establishing a clear vision statement as well as the long-term goals for the project. We’re in the thick of the strategic plan development now, where the real work begins, and I’m excited to see what the group comes up with. I’m also extremely excited about burritos with her folks afterward. Because seriously, best burritos in the state.