When it comes to branding and/or rebranding, there’s really only one time it’s completely necessary. If you’re just starting or you never really started in the first place. Otherwise, just keep what you got, it’s expensive to do such things.
If I would’ve just jumped into freelancing
I would’ve failed miserably. And not the good kind of failure. The type of failure where I would’ve probably given up design altogether because I wasn’t all that good at the art side and didn’t understand the business side. Put those two together and you have a ruined career before it even starts. Fresh out of school, I needed a working environment where I could get better at the craft and also learn the ropes of how the business of design actually functions. And I needed years of it.
Complete Fucking Awe
On many days, I’m just trying not to miss a deadline. And on some days, I’m in complete fucking awe I get to do this job.
The Middle
Where I love to be:
Blah Blah Blah
Most often the teams I work with provide constructive feedback with the goal of getting to the end together... but this year I've had a couple doozies where the feedback is more like gaslighting or a Charlie Brown cartoon teacher.
Everything is a Loop
That feeling that no matter how new the idea seems, there’s always a predictable path back to the beginning:
Design Ways
Approaching a project is so different now.
