Oh yes, feedback. The key to any design process. It’s what gets the design to the finish line. Feedback is so important it’s not a design process without it. There are those times when it illuminates, advances, and unifies everything everyone has been working on. And when that happens, it’s glorious.
But then, of course, there is the feedback that’s absolute garbage. Unhelpful, contradictory, bias-infused, wrong, and/or loaded with so much jargon it’s almost laughable. This is typically the case when agencies and marketing people are involved. Normal client relationships rarely slide into such an abyss of nonsense.
Maybe that should be alarming to agencies and marketing people, no?
