When it’s lingered too long. When it just won’t let go. When it clings, and clings, and clings. When that happens, there’s a switch that goes on. Similar to Sylvester Stalone’s switch in Over the Top that makes him one hell of an arm wrestler. This switch puts design into hyperdrive deliverable mode. When that happens, there’s less compromise and there’s less time for feedback. When that happens, it’s head down, nose to the grind stone, grinding out whatever needs to be made. Expertise takes over. Knowing the best way to do it and just doing it takes over. Buff, tweak, finalize, send. Done and done.
JKDC
DESIGN + ACTIVISM + COLLABORATION
