Is that I gave too much consideration to what is said rather than how often something is repeated. My approach to life has been one that operated with the incorrect assumption that what is said is the most important thing to care about. But I’ve recently come to realize, probably because of social media, that anything can be said, what really matters is how much it’s said.

Repeat, repeat, repeat, repeat. That’s how shit gets done.

Frequency over novelty.

The new thing gets forgotten while what’s repeated becomes dogma.