Start off with poor direction or frantically crunch a ton of work into the final stages of a crazy deadline, as long as the middle creates something magically, all is well. We know the finest, most well-intentioned talk at the beginning of a project is just that, talk. And all the polishing that happens at the end can only do so much if what you have to work with isn’t that good. If the middle gets shirked, the finished product always falls short. The middle must be the point of emphasis. Put more of the blood, sweat and tears into that stage of discomfort and heartache, and when the end is reached, you’ll be able to confidently proclaim you’ve arrived at something worth telling others about.
JKDC
DESIGN + ACTIVISM + COLLABORATION
