Why is this so hard? Because everything is hard now.

The quest to make something meaningful and great. No longer just making. Making with purpose and wanting to keep pushing it. Needing to keep pushing it. Are we out of ideas? No, we are not. But it isn’t easy coming up with this shit. We sweat the small stuff. We lose sleep. We pound the coffee. We think on it until our brain (almost) explodes. We are not satisfied with “good enough” because we don’t want that to be on our tombstone. Instead we want it to say “actually gave a shit, and it showed.”