When I was set to become an official college graduate, many years ago, I tried to begin my creative career at the hippest shop in town. I knew my actual portfolio wasn’t all that good. It couldn’t compete with the other portfolios coming out of design schools and ad centers. Hence, I tried to double down on the one thing I thought I had going for me: weirdness.
I had just finished reading Gould’s Book of Fish by Richard Flanagan. So I went with a fish theme. That’s really the only reason. The book itself was printed in many different ink colors that aligned with the story told. It was brilliant.
