Advertising is a mirror. What we care really about, what we really buy, how we really act. It’s not really persuading us all that much. The data just serves us back our behavior within a margin of error where the decision is made, which is usually only dictated by price point. If we’re in the particular target audience, forget about it, we want it and that’s that.
Weigh the Situation
And do with the situation calls for. Often, that is the job. And people who can do that, well I just love them.
Recipe for Success
Let the people who do the stuff just do the stuff. It that’s how the project goes, goodness do I work hard. If it’s the opposite, goodness do I get frustrated.
Is it too much?
Part of the job of being an effective communicator is knowing when you’ve gone too far. Choosing how much to communicate is equally as important as what we communicate. We need to be extra mindful to not overwhelm, weigh down, bombard, distract, or obscure. Hardly, if ever, is the answer to just give them everything. When that happens, it’s almost impossible for anyone to know what to do.
Give Give Give
On this GivingTuesday, I’m fortunate to work with some great orgs. Check ’em out, if so inclined, consider sending some funds their way.
Strike while the iron is HOT
No time to dilly dally. It’s time. It’s now. The moment has arrived and you have to reach out and grab it before it’s too late. You can think about it forever, or you can kick it into high gear and go for it. There’s no guarantee you’ll get another. This could be it. Don’t get scared now.
No Gear
Anything that requires a lot of gear, to me, is suspect. Another bastard step child of capitalism, here’s just another thing that requires you to buy all sorts of other things just to participate. Well to that, I say NO goddamnit.
Gear is, most often, completely unnecessary. It’s extra frosting in small dagger doses of diabetes. Gear adds unneeded complexity. What happened to keeping things simple, people? Gear adds to the likelihood of something going wrong and being unable to easily identify what exactly is going wrong. Well, the main thing is fine, is it extra thing #1 or extra thing #2? Or maybe extra thing #10 or #11? Jesus Christ this is exhausting. So tired thanks to all this gear.
It also feels like we’re being planned obsolescenced to death. Because all the new gear is only good for so long before all the gear needs to be replaced. Again. And again.
Gear is bush league craftsmanship.
Gear is a door-to-door junk salesman.
Gear is an excuse to not focus on what’s important in life. Which is, of course, NOT BUYING MORE GEAR.
